Our Heart
At 1 Step Ahead, we exist to empower young people with the confidence, mindset, and skills to create a future they believe in. Too often, young Australians step into adulthood without the tools to manage life’s challenges, leaving them vulnerable to stress, poor decisions, and missed opportunities. We’re here to change that.
Our purpose goes beyond financial literacy. It’s about teaching resilience, self-belief, and the power of choice. We help young people understand how their habits and decisions shape their future, and give them the tools to take control with confidence and independence.
Every program we deliver is driven by one mission: to nurture potential, unlock opportunity, and ensure every young person has the chance to stay 1 Step Ahead, not just in money, but in life!
Meet Our Founders
Jennica Kelada
Reg. Clinical Counsellor
With over 15 years of experience in psychology, Jennica has worked with young people in both schools and correctional settings, seeing firsthand how poor money habits and impulsive choices can shape futures. These experiences fuelled her passion for prevention, equipping young people with resilience, self-belief, and the skills to navigate life with confidence. As a wellbeing leader, Jennica brings her expertise and compassion into every program at 1 Step Ahead, empowering students to step boldly into their future.
George Gendy
Reg. Tax Agent & Finance Broker Specialist
With over 20 years of experience as a financial expert, George has guided countless individuals and families toward financial independence and stability. George leads an accounting and finance brokerage that offers tailored financial analysis and consulting services. His passion lies in making financial literacy simple, practical, and empowering for young people. At 1 Step Ahead, George brings the real-world money know-how that equips students to make smart choices and feel in control of their future.